Our Story
It all started with a shared love of creativity, community, and a good bargain. We're Heather Fox, and Britney Singleton, two South Carolina sisters who decided to turn our passion for pretty, comfortable clothing and custom t-shirts into something bigger---a boutique that feels like home for women who want to look and feel fabulous without spending a fortune.
As sisters and best friends, we've always been inseparable, and starting a business together felt like the most natural thing in the world. From designing custom t-shirts that let our personalities shine to curating clothing, accessories, and home items that are as practical as they are pretty, we've poured our hearts into every detail.
One of our favorite parts of this journey has been hitting the road together, setting up shop at local markets and events all over South Carolina. There's something really special about meeting new friends, sharing stories, and seeing someone's face light up when they find that perfect piece. It's what keeps us going and why we love what we do.
We're all about helping women feel their best, celebrating their unique style, and doing it all on a budget that makes sense. Whether you're looking for a cute tee, a statement accessory, or something lovely for your home, we're here to help you find it with a whole lot of Southern charm and plenty of laughs along the way.
It's been an amazing ride so far, and we're just getting started! If you see us popping up at an event near you, come say hi! We'd love to meet you and welcome you into our little boutique family.
Winks & Warm Wishes,
Britney & Heather
This is us.
Dedication. Creativity. Fun.
Meet the heart and soul behind the boutique. Heather Fox is the people person! She's all about building strong customer and vendor relationships, keeping our inventory stocked with amazing finds, and making sure we always have something special to offer. Britney Singleton is the creative genius behind the scenes, designing custom tees, managing our website, and helping with product sourcing to keep our boutique fresh and fun.
Together they enjoy interacting with customers on social media and love hitting the road for markets and events, where they get to meet all of you! These two sisters make the perfect team, combining southern roots, creativity, and hard work to bring the Winking Willow to life.
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The Winking Willow Boutique:
Affordable Southern Charm in South Carolina
Welcome to the Winking Willow Boutique, your go-to destination for affordable and stylish finds sent straight to you from South Carolina! We specialize in custom t-shirts, cozy sweatshirts, and versatile clothing pieces that fit your lifestyle without breaking your budget. Whether you're searching for trendy jewelry, unique accessories, or comfortable pants to complete your wardrobe, we've got you covered!
Looking to spruce up your space? Explore our collection of charming home goods and gifts that will add a touch of southern flair to your life. At the Winking Willow Boutique, we believe fashion and home decor should be as beautiful as they are budget-friendly. We're more than a boutique---we're a community. Based in the Midlands of South Carolina, we love connecting with women who value quality, style, and affordability. From markets and events across the state to our welcoming online store, we're here to help you find the perfect piece for every occasion.
Shop the Winking Willow Boutique today for custom t-shirts, stylish jewelry, cut accessories, comfortable clothing, affordable home goods, and unique gifts---all designed to bring a little extra joy and charm into your life.